The most common multideck queries from retailers… and how to answer them
In this blog, we’ve gathered examples of the most common multideck queries distributors face, along with the practical responses that can help you seal the deal.
16 mars 2026
You’re in the middle of what feels like a promising conversation with a retailer.
They’re paying attention, clearly interested in upgrading their refrigeration.
Suddenly they hit you with a question that stops you in your tracks.
Sound familiar? We’ve all been there. That moment when a perfectly straightforward multideck sale becomes a minefield of technical queries and concerns.
However, many retailers ask the same questions time and again. If you’re prepared with clear, confident answers, you’ll find that those tricky conversations become your best sales opportunities.
In this blog, we’ve gathered examples of the most common multideck queries distributors face, along with the practical responses that can help you seal the deal. Whether it’s worries about running costs, sizing or maintenance issues, we’ve got you covered with answers that will make sense to your customers and position you as the expert they need.
What size multideck do I need for my shop?
This often makes people stop and think the most, for good reason.
Get it wrong, and your customer ends up with either wasted floor space or insufficient display area. Here’s how you can guide them to the right decision every time.
Start with their current layout and product range, Walk them through the thinking. Ask about their best-selling chilled lines, their plans for expansion and their busiest trading times.
Always factor in growth. If they’re considering adding meal deals or expanding their fresh produce range in the next year, build that into your recommendation now. It’s far easier to have excess capacity than to squeeze in another unit later.
Watch out for the common trap of measuring only current stock levels. Retailers often underestimate how much more they could sell with proper display space. Show them how competing stores use their multideck space effectively. Sometimes, seeing is believing.
How much will it cost to run?
Let’s be honest, this is what retailers really want to know.
Modern multidecks tend to be more energy efficient. If they’re running old integral units or chest freezers, their bills are probably already sky-high. Show them how a modern multideck with LED lighting and efficient fans could actually reduce their energy costs while improving their product displays. When you factor in the increase from better product visibility, the conversation shifts from cost to investment.
Can I fit it through my shop door?
It sounds simple, but you’d be amazed at how often this becomes a last-minute panic.
Smart dealers address it upfront.
Standard shop doors tend to be a similar width. Height matters, too, especially in older buildings with lower door frames. Always check both dimensions during a site visit, and don’t forget to measure any corners or narrow corridors inside.
The key is identifying these requirements early, not on delivery day. So, create a simple pre-delivery checklist for your customers to identify door measurements, access routes, any steps or lips to navigate, and space for maneuvering.
When retailers know you’re thinking ahead about these practical details, their confidence in you soars.
What happens when it breaks down?
Nobody likes thinking about breakdowns. But addressing this fear head-on builds trust.
Your retailers need to know they won’t be left with spoiled stock and lost sales.
Start with the reassuring facts. Modern multidecks are incredibly reliable, with most units running trouble-free for years. All TEFCOLD units come with clear warranty options, and our dedicated technical support means help is never far away.
But go beyond the basics. Explain the typical maintenance schedule and how preventative care prevents most issues.
Share stories of how quickly other retailers got back up and running after issues. Real examples beat promises every time. And remind them that with proper maintenance, most multidecks can run for many years with minimal fuss.
Will it keep my products at the right temperature?
Temperature control isn’t just about compliance. It’s about ensuring product quality, reducing waste and boosting customer confidence. Modern multidecks excel here, but you need to explain how.
Many of today’s units maintain consistent temperatures, even during busy periods. The clever bit is how they adjust airflow automatically, keeping products within a tight temperature range, regardless of how often customers reach in. You can also share the pros and cons of glass doors vs open-front multidecks too.
Night blinds make a massive difference, too. When the shop’s closed, pulling down the blind can reduce energy consumption significantly while maintaining perfect temperatures. It’s these practical features that turn temperature control from a worry into a selling point.
Explain how the digital controls work. Retailers love knowing they can check temperatures and adjust settings easily. Show them how the alarms work for peace of mind, and how the auto-defrost cycles prevent ice build-up without temperature spikes.
When they understand the technology is working for them, not against them, their concerns about temperature will be eased.
How can TEFCOLD help?
Behind every technical question is a retailer trying to make the best decision for their business. Armed with the answers in this blog, you’ll be ready to handle multideck queries with confidence. When you provide clear, practical answers backed by real examples, you’re not just making a sale. You’re building a partnership.
TEFCOLD is here to support you every step of the way. We’ve got detailed specification sheets, catalogues and more to back up your conversations. Our technical team are available for those tricky queries, to keep you ahead of the curve. We’ll make sure you’ve got everything you need to answer customer queries with confidence.
